Promoción del destino
Merlo vuelve a poner al microclima en el centro de su promoción turística
El microclima, una de las marcas con las que Villa de Merlo se promocionó durante décadas, vuelve a ocupar un lugar central en la estrategia turística de la ciudad. La Secretaría de Turismo presentó este jueves “Villa de Merlo, Tu Microclima en el Mundo”, la campaña que utilizará durante la temporada 2026-2027.
La propuesta busca ampliar el significado tradicional del concepto. Además de asociarlo con las características ambientales de Merlo, la campaña utiliza la palabra “microclima” para identificar las distintas experiencias que puede elegir un visitante durante su estadía.
Naturaleza, aventura, descanso, gastronomía, cultura, arte, turismo religioso y bienestar forman parte de los productos que la Secretaría pretende reunir bajo esa identidad. También se incorporarán programas ya desarrollados por el Municipio, como Experiencias de Fe, Arte y Diseño y Sabores de Oro, además del turismo activo y la agenda de eventos.
UNA MARCA COMÚN
El lanzamiento comenzó con una pieza audiovisual que funcionará como presentación de la campaña. Durante los próximos meses está previsto sumar nuevos contenidos, testimonios e historias vinculadas con las diferentes propuestas turísticas de la ciudad.
La estrategia también busca incorporar a prestadores, emprendedores y trabajadores del sector dentro de una misma línea de comunicación. “¿Cuál es tu microclima?” será la consigna que acompañará las distintas acciones promocionales.
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