Villa de Merlo
La UNLC lanza un curso de Construcción de Marca con Inteligencia Artificial
La Universidad Nacional de los Comechingones (UNLC), a través de su Escuela de Educación Profesional, dictará el curso “Construcción de Marca con Inteligencia Artificial”, una capacitación pensada para el público en general interesado en crear o fortalecer la identidad de su marca en entornos digitales.
La propuesta está especialmente dirigida a emprendedores, emprendedoras y propietarios/as de marcas que busquen integrar herramientas de inteligencia artificial para profesionalizar su comunicación, optimizar procesos y potenciar su presencia en redes sociales.
En el actual ecosistema digital, la construcción de marca se ha convertido en un proceso dinámico y estratégico, donde la inteligencia artificial ocupa un lugar central. Las herramientas basadas en IA están transformando la manera en que emprendimientos, marcas personales y empresas definen su identidad, diseñan contenidos y gestionan su posicionamiento online.
El curso ofrece una introducción accesible y práctica al uso de la IA aplicada al branding, combinando conceptos fundamentales de identidad de marca con recursos innovadores que permiten ahorrar tiempo, estimular la creatividad y mejorar la coherencia visual y comunicacional de cualquier proyecto.
La capacitación se desarrollará a lo largo de siete módulos:
Introducción a Redes Sociales e Inteligencia Artificial Generativa.
Creación de Identidad de Marca en Entornos Digitales.
Planificación y Organización de Contenidos.
Estrategias de Comunicación Digital y Generación de Contenidos para Marcas.
Herramientas de Escritura Asistida por IA.
Herramientas de Creación Visual con IA.
Herramientas de Producción Audiovisual y Creación Sonora con IA.
El curso comenzará el 10 de abril de 2026 en modalidad presencial en la UNLC y finalizará el 10 de junio. La cursada será mixta, combinando instancias presenciales y virtuales.
Por consultas sobre aranceles y mayor información, las personas interesadas pueden escribir a: [email protected]
La inscripción se realiza completando el siguiente formulario online:
https://docs.google.com/forms/d/e/1FAIpQLSe5q7NDeEMAE7UupaFTv_Vm1pm0TV5VRm6xQlM3gVehuXUzAw/viewform?usp=header
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