Córdoba
Traslasierra seduce al mundo: la influencer británica Alex Outhwaite descubrió San Javier y Yacanto
La provincia de Córdoba volvió a captar la atención del turismo internacional con la reciente visita de Alex Outhwaite, destacada comunicadora británica y referente global del turismo experiencial. Durante varios días, la influencer recorrió San Javier y Yacanto, un pueblo serrano que conjuga identidad, paisajes imponentes y propuestas auténticas, y que fue distinguido en 2025 por ONU Turismo a través del Programa Upgrade de la red Best Tourism Villages.
La agenda diseñada especialmente para su estadía permitió mostrar la diversidad y el espíritu del destino. Entre las experiencias destacadas, Outhwaite visitó viñedos serranos y bodegas boutique, donde degustó vinos premiados y conoció proyectos enoturísticos de autor que posicionan al oeste cordobés en el mapa del vino argentino. Entre ellos, se destacan Achala y Aráoz de Lamadrid, esta última reconocida además con el Premio Bitácora 2025.
El recorrido continuó en tambos caprinos y emprendimientos rurales, donde se interiorizó en procesos artesanales, prácticas sustentables y sabores identitarios. Allí degustó quesos típicos de Traslasierra, valorados por su calidad y su fuerte vínculo con el territorio.
La dimensión cultural también ocupó un lugar central en su visita. Alex participó de la tradicional peña de San Javier y Yacanto, disfrutando de música, danzas folklóricas y gastronomía regional. Además, recorrió la feria de Las Rosas, un espacio emblemático que reúne a artesanos y productores locales, reconocido por su autenticidad, sabores caseros y piezas únicas de la cultura serrana.
En contacto directo con la naturaleza, la influencer visitó la capital nacional del Trail, desde donde realizó un ascenso hasta el Puesto Ferreyra, uno de los hitos de montaña más emblemáticos del valle. Allí registró imágenes y sensaciones de un entorno natural imponente, ideal para quienes buscan aventura, aire libre y desconexión en plena sierra.
Toda la experiencia fue compartida con su comunidad internacional a través de distintos contenidos digitales, ampliando la visibilidad de Traslasierra como destino turístico de calidad y proyección global.
Quienes deseen seguir su trabajo pueden hacerlo en:
Instagram: @alexouthwaite
YouTube: @alexouthwaite
Blog: A Life Well Travelled – Guía de San Javier y Yacanto
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