Encuentro de la Red Federal.
La Villa de Merlo integró la mesa de trabajo de municipios turísticos
El encuentro contó con la presencia del director del Consejo Federal de Turismo, Germán Bekker. Entre los puntos tratados se analizó la posibilidad de impulsar una campaña nacional orientada a promover los viajes internos ante el aumento de salidas al exterior.
Merlo será sede en 2026
Durante la jornada se informó que la Villa de Merlo será sede, en mayo de 2026, del Congreso de Concejales de Municipios Turísticos, que convocará a 450 ediles de diversas provincias. El trabajo se organizará en cuatro ejes:
- Habilitaciones, tasas comerciales y oferta ilegal
- Guías, transporte turístico y turismo aventura
- Patrimonio histórico
- Bureau y desarrollo de eventos
Acciones locales de promoción y ordenamiento
En paralelo, el Municipio desarrolla la campaña “Merlo, 3° Microclima del Mundo… para todos los gustos”, con presencia en medios de Santa Fe, Rosario, La Pampa, Mendoza, San Juan y CABA, además de acciones digitales.
Por otra parte, la Secretaría de Turismo y la Secretaría de Servicios Públicos continúan con el ordenamiento de la vía pública mediante la erradicación de cartelería no autorizada. En esta primera etapa fueron retiradas 47 estructuras en accesos a la ciudad. Las personas prestadoras pueden solicitar la cartelería retirada en la Secretaría de Turismo, en el marco de la normativa vigente.
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