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Procatur
Capacitación para comerciantes: Merlo apuesta al fortalecimiento del turismo local
La actividad forma parte del Programa de Capacitación Turística (ProCaTur) y tiene como propósito brindar herramientas que fortalezcan la integración entre el sector comercial y la planificación estratégica del turismo. A través del conocimiento del entorno, la historia local, los recursos naturales y culturales, se apunta a revalorizar la identidad merlina y potenciar la experiencia del visitante.
Uno de los ejes principales del encuentro será la realización de un análisis FODA, centrado en las fortalezas, oportunidades, debilidades y amenazas del comercio local. Este enfoque permitirá identificar aspectos clave para avanzar hacia una gestión más eficiente, participativa y sostenible.
La inscripción es gratuita y se realiza mediante un formulario en línea.
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